Copywriting Words to Get the Biggest Buzz

With copywriting, word choice can often mean the difference between a potential sale and an actual sale. The influence of words can actually trigger different subconscious reactions from your readers, which might actually prompt them to buy your product faster than a long pitch about the benefits of a product. The fact is that with the right words to tap into your potential buyer’s subconscious, you’ll get the response you want. When copywriting gurus compare copywriting to being combination art, craft and science, buzz words are an example of that. If you can use the right words to elicit a response, you can help secure a buyer.

So let’s take a look at some of the big buzz words to use in your copy.

1. You – Come on, people. You know that people want to think about what’s in it for them, so tell them. Using the word “You” directly puts your reader right at the centre of the attention.

2. Discount/Savings – Who doesn’t love to save money? In fact, with this economy, that is a complete necessity. So if you can pitch that, people will come running for a bargain.

3. Free – Everyone is all about the price of “Free.” Seriously though, if you can have something for free, you’d rather have that than nothing at all. Besides, if you know that there is a free offer, you will at least look before saying no.

4. Guarantee – Wow, look at that. You used one word to tell people that they have nothing to fear because you are ensuring them of your legitimacy.

5. Risk Free – The fact is that there are more Nigerian 419 Scams out there trying to take your money over the Internet than ever before. If you can, reassure your reader that they can trust you with no risk to themselves.

6. New – Everyone wants to “Keep up with the Joneses”, meaning that they still want the newest and most popular thing. They trust the media that tells them it’s new.

7. Fast/Easy/Simple – Looking at our society, it’s easy to tell that we like convenience. We like luxury. We basically like not having to do anything that we don’t have to. So, if we can have something come along that makes solving a particular problem easy or fast, we’re going to look for it.

And there you have it. Seven simple words that are going to set off a subconscious response from your audience that will encourage your sales! 

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