Bullet Point, Standing Out in Copywriting

Everybody knows how to use bullet points, and everyone loves them. At least, if you’re a copywriter, you love bullet points. They make writing your work easier, faster and more concise. What may look clunky and hard to sift through in a paragraph can work much easier when writing with bullets.

Why do bullets work so well? Well, let’s take a look. Bullets work because:

•    They break up clunky text
•    They grab your attention
•    They’re much easier to read than paragraphs
•    And they give your reader the main info

They’re easy to write as well. By making your points with bullets, you give the reader a chance to see the main arguments you have so that they can decide what is so beneficial about your product. The only problem with bullet points is that sometimes an enthusiastic writer can take the bullet point to a new level of long and boring. You need to know how to write bullet points that will be strong and effective.

Both headlines and bullet points have one thing in common, if nothing else. Both of these two things in your article need to be informative, but strong and persuasive as well. So let’s try writing some tips in bullet form so that you can find ways to make your bullet stand out.

•    Throw out convention! Make your bullet fun, like a graphic image!
•    Keep them short. Any more than three lines and you’ll lose your reader’s interest. You want to make a point, not a paragraph.

•    Always list the benefits of a product and its features. It’s easiest to do in bullets.
•    Make sure you watch how much highlighting you use. Yellow highlighting, while effective, can also be an eyesore.

•    Bold your ideas, or italicise, but always emphasise if it’s a main idea!
•    When it comes to keywords, don’t forget to bold them, as search engines will look for those, as will readers.

•    Keep your bullets to less than a page. You don’t want to make your paper full of them, or it looks… like a lot of text.
•    Keep your bullets indented into the page so that it stands out.
•    If you want to use bullet points, use them more than once in the same article in different sections to break up boredom.

And that’s it! Using these techniques will not only make your articles look clearer, but they’ll make your point clearer as well. 

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