Copywriting Inspiring Action

Sometimes, the toughest part about advertising a product isn’t finding the benefits or fostering the desire for a product. It’s actually encouraging the potential buyer to become an actual buyer that can be the toughest. Writing that call to action can sometimes be even more difficult. You want to create a sense of urgency so that the reader believes that they have to buy the product now, instead of waiting. The fact is that if you’re spending all this time to work on promoting a product, telling the readers of their benefits and features and why it’s such a great product, then you have to invite them to buy. Make sure that they know they should respond, because otherwise, you haven’t reminded them to want the product.

There are a few ways to do that, but one of the first ones is to simply use bold statements that blatantly invite the customer to do something. Flat out tell them to “Order today” or “Call now.” Put those statements in italics and bold and you have an eye-catching invitation. The fact is that you want that urgency so that your customer will be encouraged to act right then and there. You don’t want these potential buyers to think on it and come back later, but instead, you want to use the interest and desire to buy immediately. Telling them to “act now,” “don’t wait,” and many other quick statements can be the push needed to secure a sale.

Another common marketing technique and one that can be applied to copywriting is offering a bonus with a deadline to it. Of course, you have to make sure that this deal is applicable for your copy. But, if that is an option, you should definitely take advantage of it. This way, you can increase your sales because you are offering your product at a slightly cheaper price for a limited time. By doing so, you will increase the volume of your customers as many will take advantage of the offer. Even if they decide to purchase late, many customers know they can still get the offers later. It depends on how specific you are with the deadline and the offer. By showing the change of price and actual dates you can make it clear, but also encourage buyers to purchase right away.

So, by doing these few tricks, you can encourage your buyers to take the leap from “Maybe later” to “Act now!” 

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