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Sunday, 27 March 2011

Copywriting Quick Tips to Write Faster

Sometimes, articles just don’t seem to go very fast. Even if you want to write your 500-word article in 10 minutes, chances are that won’t always happen. There are a few ways that you can speed up your writing process, depending on how much time you have available. Copywriting normally has a very quick turnaround, and blogs for example require daily turnout, so you want to be able to write them quickly. Twenty minutes for an article is probably about as much time as someone would want to even spend working on a 500 word article, so it helps to have a few ways to make it go faster. 1.    If you have the time to brainstorm on ideas,...

Copywriting Three Rules to Being Pursuasive

Being a copywriter entails being able to sell your reader just about anything by showing it’s true benefits and utilizing key techniques in your articles. The best way to do that is to follow three different rules that are a great way to improve your chances of selling your product. Being persuasive is your best skill as a copywriter, and that is accented most by your ability to showcase the benefits of whatever you are selling. Even when you think about the most successful customer service, those associates are the people who tell you what would be in it for you. So that’s how you can approach an article that has a strong chance of succeeding. Rule...

Bullet Point, Standing Out in Copywriting

Everybody knows how to use bullet points, and everyone loves them. At least, if you’re a copywriter, you love bullet points. They make writing your work easier, faster and more concise. What may look clunky and hard to sift through in a paragraph can work much easier when writing with bullets. Why do bullets work so well? Well, let’s take a look. Bullets work because: •    They break up clunky text •    They grab your attention •    They’re much easier to read than paragraphs •    And they give your reader the main info They’re easy to write as well. By making your points with bullets,...

Learning How to Advertise in Copywriting

Copywriting, in many situations, is used to help promote something. It could be a product, an idea, or a service. With any of those different options, it helps to have a format to follow when advertising something. That being said, there are four different things that you want to be able to do when advertising in your article.  You want to grab the attention of your audience, promote interest in the subject, inspire a desire to have an item or service being promoted, and finally, you want to prompt the reader to take action. So let’s break those down and see how you as the copywriter can do that. You want to grab the attention of your...

Copywriting Inspiring Action

Sometimes, the toughest part about advertising a product isn’t finding the benefits or fostering the desire for a product. It’s actually encouraging the potential buyer to become an actual buyer that can be the toughest. Writing that call to action can sometimes be even more difficult. You want to create a sense of urgency so that the reader believes that they have to buy the product now, instead of waiting. The fact is that if you’re spending all this time to work on promoting a product, telling the readers of their benefits and features and why it’s such a great product, then you have to invite them to buy. Make sure that they know they should...

Copywriting For the Web

With the evolution of the web came an entirely new form of copywriting. This came as quite a shock to those that had been writing for years and blew them away when they realized that they weren’t prepared for this new style. Copywriting for the web is a totally different style and brings about a variety of different uses, it also incorporates a lot of different sources of competition. While copywriting for the web can be very rewarding and provide quick information to a mass of people, it does require some skill and hard work. If you don’t have much experience copywriting for the web, then it may be well worth doing some research. You will quickly...

Copywriting Checklist to Success

As a copywriter, sometimes after you have written an article you’re not exactly sure if it’s ready. But, if you don’t have a list of items to look for or to jazz up your article, you won’t know what exactly your article is missing. So, let’s make up a quick checklist that you can refer to when writing your own articles. 1.    Do you have a testimonial? Those can be a great way to instill good will and faith in your readers if you have a testimonial from one of the business’s “delighted” customers. The more information that you have in that testimonial, the better. 2.    Did you get a chance to reaffirm the sell,...

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